CEO · Board Director · Association Executive

Empowering boards & associations for lasting impact.

Purposeful strategy and practical governance. High-impact conferences and study tours. Twenty years of hands-on experience in operational excellence and collaboration, with a growing passion for practical AI.

Michelle Rose presenting at a conference
20+years' experience
15+countries, events & tours delivered
GAICDAustralian Institute of Company Directors
CAECertified Association Executive (ASAE)
Michelle Rose headshot
About Michelle

Strategy with a steady hand, and a sense of humour.

I'm a Certified Association Executive with a global perspective, currently CEO of an industry trade association and a board director of the Australasian Society of Association Executives (AuSAE). Over two decades I've guided boards through change, built membership campaigns that connect, and transformed how organisations work, across industries, borders and teams.

As a Graduate of the Australian Institute of Company Directors, I bring contemporary governance practice to every boardroom I sit in or advise. And as an early, hands-on adopter of AI, I help organisations cut through the hype and put these tools to practical use.

I believe the best results come from curiosity, honesty and a shared sense of purpose, and a little humour doesn't hurt either.

Skills backed by experience

Strategic experience. Global perspective.
Practical solutions.

01

Association Management

Hands-on leadership of member-based organisations, with a deep understanding of sector dynamics.

02

Governance & Strategy

Decades of experience supporting boards, shaping policy and delivering results-aligned planning.

03

Conferences & Tours

Delivered international events and technical tours across 15+ countries with precision and purpose.

04

Stakeholder Engagement

Building strong, long-term relationships across government, industry and international networks.

05

Digital Transformation

Integrating CRMs, automating systems and introducing smarter workflows to drive efficiency.

06

Innovation & Growth

Known for fresh thinking, new revenue strategies and future-focused project design.

07

Speaking & Facilitation

Confident, engaging presenter and facilitator across strategic and technical audiences.

08

AI for Business

Helping small businesses and associations adopt AI tools to streamline tasks, enhance communication and boost innovation.

A current focus · AI in practice

Exploring practical AI for small businesses and associations.

AI is reshaping how organisations work, and I've embraced it hands-on, presenting at conferences, running webinars and helping organisations cut through the hype to put these tools to practical, everyday use.

Speaking & Webinars

Conference presentations and webinars on AI for business, plain English, real examples, no jargon.

Hands-On Adoption

Practical experience introducing AI tools that streamline tasks, enhance communication and free people for higher-value work.

Governance Lens

Bringing a director's perspective to AI, understanding the opportunities and the risks boards need to consider.

Board roles & credentials

Governance you can trust.

Board Positions

  • Board Director | Australasian Society of Association Executives (AuSAE)New
  • Chief Executive Officer | Industry trade association (current executive role)

Professional Certifications

  • GAICD | Graduate, Australian Institute of Company DirectorsNew
  • Certified Association Executive (CAE) | ASAE
  • Certificate in Governance for Not-for-Profits | Institute of Community Directors

Formal Education

  • Diploma of Business
  • Diploma of Business Management
  • Advanced Diploma in Hotel Management

Speaking & Publications

  • Conference presentations | Industry updates, Artificial Intelligence
  • Webinars | AI for Business, Environment & Sustainability
  • Published articles | Multiple industry magazines
Get in touch

I would love to connect!

Whether it's governance, associations, events or all things AI, I'm always up for a good conversation.

Stay in the loop. Be first to hear about my upcoming AI programs for small businesses and associations.