MICHELLE ROSE

Empowering Boards & Associations for Lasting Impact

Purposeful strategy and practical governance that deliver impact.

High-impact conference & study tours that engage and inspire.

Hands-on experience in operational excellence and collaboration.

About Michelle

As a Certified Association Executive with a global perspective, I help organisations grow, lead, and thrive. With over 20 years’ experience in strategy, governance, events, and stakeholder engagement, I deliver high-impact strategies and practical, hands-on solutions that drive member growth, boost operational performance, and unlock long-term value.

Whether it's guiding a board through change, building a membership campaign that connects, or transforming how an association works, I bring clarity, collaboration, and a steady hand. I’ve worked across industries, borders, and teams, and I know how to turn bold ideas into real-world outcomes.

I believe the best results come from curiosity, honesty, and a shared sense of purpose, and a little humour doesn’t hurt either.

Skills backed by Experience

Strategic experience | Global perspective | Practical solutions

Association Management

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Hands-on leadership of member-based organisations, with a deep understanding of sector dynamics.

A large group of people seated around a long, rectangular conference table in a well-lit room with wooden paneling and chandeliers. There are water bottles, glasses, notebooks, and other meeting materials on the table. A couple of whiteboards are visible in the background, and the participants are mostly wearing similar attire with name tags.

Governance & Strategy

Decades of experience supporting boards, shaping policy, and delivering results aligned planning.

Delivered international events and technical tours across 15+ countries with precision and purpose.

Conferences & Tours

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Stakeholder Engagement

Building strong, long-term relationships across government, industry, and international networks

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Digital Transformation

Integrating CRMs, automating systems, and introducing smarter workflows to drive efficiency.

Innovation & Growth

Known for fresh thinking, new revenue strategies, and future-focused project design.

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Speaking & Facilitation

AI for Business

Confident, engaging presenter and facilitator across strategic and technical audiences.

Helping organisations adopt AI tools to streamline tasks, enhance communication, and boost innovation.

Credentials

Backed by professional qualifications and a commitment to lifelong learning.

Professional Certifications

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Certified Association Executive (CAE) – ASAE
Certificate in Governance for Not-for-Profits – Institute of Community Directors
Company Directors Course - Institute of Community Directors (in progress)

Formal Education

Diploma of Business
Diploma of Business Management
Advanced Diploma in Hotel Management

Presentations | Articles | Recognition

Conference Presentations - Industry Updates | Artificial Intelligence
Webinars – AI for Business | Environment & Sustainability
Published Articles – Multiple issues of industry magazines